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Medical care in Korea has developed alongside the other high-tech industries here and currently the medical establishment provides care that is among the best in the world. The government of Korea, specifically the Korea Health Industry Development Institute (KHIDI), has taken a leading role in creating a global awareness of Korea's standing in the medical community. This has created a standardized offering of great medical care whose message has begun to resonate with consumers in the US. In a very general sense, the two ends of the spectrum are a "fully insured" health care plan and a self-funded plan. Using a fully insured plan design means that the employer pays a fixed premium to an insurance company to cover their group and that any claims made against the group are paid by the insurance company. Electing a self-funded plan design, for all intents and purposes, means that the employer will assume the role of the insurance company and will pay any claims made against the group. While insurance products are subject to state-by-state regulation, when employers elect a self-funded plan design they are subject to the federal regulations known as ERISA. It is for these reasons and many more that most large employers (those with more than 1000 employees) choose to self-fund their health benefit plans. In fact, some groups as small as 30 members can comfortably self-fund their benefit plans so long as the demographics and claim history of the group make it financially attractive.

With an entire spectrum of plan designs available to employers, the development of the Korea Medical Travel Benefit Option needed to create a flexible, component-based product that was capable of being integrated into any funding platform in order to create a deliverable that would be appealing to the largest possible number of employers. Korea has many tourist destinations, and Gyeongju has a vast number in a small area. Gyeongju is a tourist friendly town, and assistance in English is often available. Most of the time you hear about Seoul, South Korea's capital city.